The Succeers Approach

True leadership has three dimensions: the person, the role, and the challenge. When one of these dimensions is viewed in isolation, something important is lost.

The SUCCEERS approach brings these dimensions together — and connects them across three time horizons: what requires clarity and action today, what needs to be shaped next, and what will matter in the longer term.

Martin Bettels Executive Coaching Approach

Dimensions and objectives

The goal is broader than performance alone. It is about sustainable impact: growth for the individual, progress within the organization, and leadership that remains effective under changing conditions.

At the center are three objectives: success, learning, and personal alignment. Depending on the situation, this may involve personal development, strategic reflection, executive sparring, or organizational transformation.

SUCCEERS supports leaders in the format that best fits the challenge.

  • Executive Coaching

    • Change + Development

    • Person + Role

    • Effectiveness + Person

      • Environment, Behavior, Ability, Beliefs, Values, Goals, System

    • Crisis + Decision

    • Identity + Attitude

    • Current problem

  • Executive Sparring

    • Clarity + Decision-Making

    • Effectiveness + Function

    • Successful Meeting

      • Supervisory Board, Executive Board, Management, Sales Management

    • Positioning, Politics, and Lobbying

    • Effective Thinking + Strategy Development

  • Management Consulting

    • Strategy Development

    • Effectiveness

      • Organization + Processes

      • Network + Partners

      • Innovation Management

    • Leadership + Leadership Process

    • Growth + Transformation

Book cover titled 'The 7 Moments of Coaching: Stories of Inner Journeys'
Book cover titled 'The 7 Moments of Coaching: Stories of Inner Journeys'

The 7 moments of coaching: Stories of inner journeys

Twelve experienced coaches and staff members from the Executive Coaching Unit at IESE Business School (including Martin Bettels) take you on a journey to explore various key moments in the coaching process.

They address some of the central themes of executive coaching: resilience, motivation, leadership, difficult relationships, decision-making, happiness and much more. Written in an easy-to-understand, unpretentious, and entertaining style, the book combines real-world case studies with explanations of simple and effective coaching tools and concepts. Buy the book on Amazon

No pitch. No quick offer. A good talk first.

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